Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.
Living the good life! Everyone is doing it, right? The two previous posts were about the mental side of life or the game as I call it. In order to encourage you to read the books on my recommended book reading list, I am going to do some book reviews from my recommended book reading [...]
My last two posts are about the mental side of this game called the internet. I am calling it the game here but to some people it is a serious business. Which end of the spectrum are you? I have put some mental encouragement movie clips to simply say, hang in there and get it [...]
Rocky Motivational Talk as shown on You Tube. You may ask what does this movie clip have to do with harnessing the power of the internet? I have always loved this clip simply because it is about life. When working on the internet you will sometimes feel like giving up. You will feel that it [...]
Why never give up? This video should be an encouragement for you to persevere and have the blogging success or business achievement you desire. I invite you to take a few minutes and hear this man’s story.
