Most small businesses are either personality-driven, or if they are systems driven, the system is a cookie-cutter format of a business that started as personality-driven, but someone came along with the insight to systematize the procedures that made the business successful. Most businesses try to “systematize” and replicate the charisma of the charismatic founder or leader who made the company successful. What they fail to do is to capture and systematize the real charisma of sound marketing principles.

In the late 1800s and early to mid 1900s, marketers like Claude Hopkins and Elmer Wheeler identified sales and marketing principles that worked more often than not.

In the late 1960s Jay Abraham “captured” many of these principles and applied them to business after business, demonstrating their effectiveness and making millions of dollars in new business for clients he used them with.

Then in the early 1990s, Richard Johnson “systematized” these same principles and proved his system over the course of nearly two decades in company after company. Other consultants using Johnson’s system report that they have yet to fail to achieve targeted results for their clients.

By following Richard Johnson’s system, one almost cannot help but improve the company’s marketing and sales, thus cash flow and growth!

Marketing is only one way in which a company can be managed or mismanaged; one aspect of an operation which may contribute to either profitability or un-profitability.

Even a proven system like Johnson’s can be administered more or less skillfully, but even a less skilled practitioner of the system has a better chance of success, in terms of positive growth, profits and cash flow, than many a more talented intuitive consultant without the system.

The only choice is whether to continue with the status quo marketing, hoping for the best, or to “take a chance” on a program and a system that is comprised of principles, strategies, and tactics proven individually over the past eighty or so years, and as a system, proven over the past twenty years.

The only question remaining is “What choice will you make? Will you choose status quo, or a proven cash flow producing system?”

Tags: Claude Hopkins, Jay Abraham, marketers, marketing, marketing system, Richard Johnson, success system

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