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Advertising perception

Published on October 22, 2009 By admin

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.

Systematic Success

Published on October 21, 2009 By Gene

Most small businesses are either personality-driven, or if they are systems driven, the system is a cookie-cutter format of a business that started as personality-driven, but someone came along with the insight to systematize the procedures that made the business successful. Most businesses try to “systematize” and replicate the charisma of the charismatic founder or [...]

Life

Published on October 21, 2009 By Ron

Unfortunately for many of you like me we have come to believe some unhealthy ideas and concepts about money. We started gathering these ideas as kids and they have stuck to us like glue throughout our lives. What you don’t realize is that many of these ideas may be holding you back from being a [...]