Harness The Power Of The Internet! » advertising http://www.harnessyourinternet.com Become The Leader In Your Industry - Set The Pace - Increase Sales 20% or More! Mon, 18 Jul 2011 15:01:58 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Advertising perception http://www.harnessyourinternet.com/rons-tips/admin/advertising-perception http://www.harnessyourinternet.com/rons-tips/admin/advertising-perception#comments Thu, 22 Oct 2009 14:29:54 +0000 admin http://www.harnessyourinternet.com/?p=264 Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.

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