Tag Archive

advertising basic human motivators Blog Talk Radio Claude Hopkins close the sale Graphics increase sales Internet internet marketing Jay Abraham links marketers marketing marketing system more sales perception Richard Johnson sales sales success seo marketing success system web sites

Advertising perception

Published on October 22, 2009 By admin

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.

Systematic Success

Published on October 21, 2009 By Gene

Most small businesses are either personality-driven, or if they are systems driven, the system is a cookie-cutter format of a business that started as personality-driven, but someone came along with the insight to systematize the procedures that made the business successful. Most businesses try to “systematize” and replicate the charisma of the charismatic founder or [...]